ReallyCoolSoftware LLC

All of us in business today, whether a large corporation or a small mom and pop, are looking for ways to cut costs, set our businesses apart from the competition and deliver our product with the utmost agility. We see moving our business applications to the “cloud” as a way to realize these goals quickly. But these are not the biggest reasons to move to a public cloud platform.

The best reason to move to the cloud is to be poised to take advantage of a new market at the point of its emergence. Take India or China; for example, up until the advent of smartphone access to the internet, they were effectively cut off from your distribution chain. But the smartphone opened that market virtually overnight. To tap that market, you had to have a scalable infrastructure that could reliably and quickly service the demand. Without the scalability of cloud infrastructure, it may have taken weeks, months, and maybe even years to build out the infrastructure to service these new markets.

As the world becomes more mobile-centric, there is an expectation of performance, scalability, and availability. The user, your customer, expects your applications to work flawlessly. Tied into that flawless overall performance is scalability. You have to be able to take care of spikes in traffic and use them immediately and seamlessly. There is no more acceptance of “we are upgrading our systems to serve you better.” Your systems should have been ready for the spikes. In the age of “viral” content, you have to be ready.